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- Donor-Centered Newsletter Stories Increase Income, Boost Do
Your donors read your donor newsletter to discover news about themselves. You are of secondary interest. Like you, your donors and members read what interests them. They donate money to causes th..Alan Sharpe , 2008-12-29 13:53
- Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses. You like the idea because it seems easy to do and
e..Woody Quinones , 2008-11-26 15:14
- Direct Marketing: Overlooked, Underappreciated and Unstoppa
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a
..Brian Rice , 2008-11-16 21:37
- Direct Marketing Puts Information In The Buyer's Hands
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a
..Daegan Smith , 2008-11-16 21:29
- Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are. Use subheads to draw attention to your copy Why do we use subheads
anyway? Bec..Alan Sharpe , 2008-11-16 20:54
- Direct Mail Response Rates Soar With Dimensional Mailers in
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and
exe..Alan Sharpe , 2008-11-16 20:49
- Direct Mail Response Rates Mislead if You are Careless
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell
..Alan Sharpe , 2008-11-16 20:47
- Direct Mail Response Rates Low? Eliminate these Mistakes
Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.
LIST
You are ..Alan Sharpe , 2008-11-16 20:45
- Direct Mail Response Rate Boosters (10 of them)
1. Mail to a different list Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that
your offer is ..Alan Sharpe , 2008-11-16 20:42
- Direct Mail PR: Introducing the Postcard Release
Ever thought of sending a press release in postcard format? Sure, it's unconventional. But it can also be effective, provided you follow a few "rules." The point here is not to replace your
st..Brandon Cornett , 2008-11-16 20:32
- Direct Mail Marketing: How to Choose a Postcard Vendor
Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That's where
..Brandon Cornett , 2008-11-16 20:13
- Direct Mail Marketing With Postcards: Got Stopping Power?
Picture this... Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It's cold out, so he hustles. He reaches inside, pulls out the day's deliveries, and then
h..Brandon Cornett , 2008-11-16 20:03
- Direct Mail Marketing Now As Easy As Email
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with
..By Michael Lemm FreedomFire Communications , 2008-11-16 19:56
- Direct Mail Lift Notes: Boost Response by Breaking the Lift
Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out. A lift note, of course, is an extra component slipped into a direct mail package to lift
..Alan Sharpe , 2008-11-16 21:50
- Direct Mail Invitations: Eleven Ways to Boost Response To Y
Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you
..Alan Sharpe , 2008-11-16 21:42
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